Custom websites and growth systems

The first meeting happens on your website.

We design and build the websites, lead systems, and CRMs that win the first impression.

Book a call View the work

OstroHospitality

Built for the industries that live or die on the first impression.

Hospitality
Litigation
Home services
Real estate
Automotive
Construction
Med spa

A template makes you look like everyone else.

We design the obvious choice.

Selected concepts

Seven businesses. Seven different answers.

Complete concept builds, each designed from its own brief, each ready to present.

ostro-chicago.com Concept

OSTRO Reserve a table

The coast,
after dark.

Coastal Italian. Open Tuesday through Sunday, from five.

Reserve a table

Plated dish and wine glasses on a candlelit restaurant table

caldervoss.com Concept

CALDER & VOSS LLP Schedule counsel

Law library with marble busts and shelves of bound volumes

Trials are won before the courtroom.

A litigation boutique for matters that cannot go sideways.

Commercial litigation

Contract, partnership, and fiduciary disputes tried to verdict.

Appeals

Briefing and argument in state and federal appellate courts.

Arbitration

Private resolution when discretion matters more than precedent.

Schedule counsel

dunlapandsons.com Concept

DUNLAP & SONS (312) 884-2210

Plumbing and heating, done once.

Licensed and bonded across Chicagoland. Same-day dispatch since 1987.

Book a service call

Vintage chrome bath fittings in warm low light

Emergency repairCrews on call, day and night.

Water heatersTank and tankless, installed same week.

Boilers and radiantServiced, balanced, replaced.

RepipesCopper and PEX, walls closed clean.

Licensed + bonded Same-day dispatch Upfront pricing

solhaven.homes Concept

SOLHAVEN View residences

Modern white residence with a private pool under a clear sky — Forty-two private residences.

Phase one now selling.

3 to 5bedrooms

Privatepools

Architectled design

Sunlit living room with pale oak floors and linen furniture

provenancemotor.club Concept

PROVENANCE Inquire

Cars on lifts in a dark private collection garage

Collector cars, documented.

Acquisition, storage, and sale, with history in writing.

Black coupe silhouette traced by light in a dark studio — **Acquisition**Sourced, inspected, documented

Black coupe parked under trees at sunset — **Storage**Climate-held and exercised

Tail light glowing on a dusk city street — **Consignment**Quiet sales, serious parties

ridgelinebuilt.com Concept

RIDGELINE Start a bid

Built to the drawing.

Commercial and custom residential. On schedule, documented weekly.

Aerial view of a structural deck pour with crew on the slab — **Mercantile Row**Mixed useIn progress

White modern custom residence with a landscaped walk — **Hollis Ridge**Custom residenceDelivered 2025

Angular glass and panel commercial building against the sky — **The Atrium**CommercialDelivered 2024

stillwater.studio Concept

Stillwater Book treatment

A quieter standard of care.

Injectables, laser, and clinical skincare in Lincoln Park.

InjectablesBy consultation

Laser and lightResurfacing and IPL

Clinical facials50 minutes

Skin membershipMonthly care plan

Book treatment

Stone soaking tub on white pebbles beside a palm

Every engagement, end to end.

Identity-grade design

Custom type, color, and layout from your brief. No templates, no themes.

Copy that sells

Positioning and page copy written with you, in your voice.

Build and hosting

Fast, secure, and maintained on managed infrastructure.

SEO and AEO

Schema, speed, and structure that rank on Google and get cited in AI answers.

Lead generation

Forms, booking, and follow-up that turn visitors into booked calls.

Custom CRM and reporting

Pipelines, automations, and dashboards built around how you sell.

See custom CRMs →

That’s the short list. See everything we do, from SEO and payments to branding and staffing.

Start with the site. Grow into the system.

Three packages, each scoped to the job on your consultation call. No retail rate card.

Presence

The site, done right.

Custom design and copy
Five-page build with hosting and maintenance
Analytics baseline

For firms that need to look like the obvious choice.

Most engagements Growth

The site, plus pipeline.

Everything in Presence
SEO and AEO foundation
Lead capture and booking
Monthly readout, quarterly iterations

For firms that want the website producing booked calls.

Platform

The whole funnel, one system.

Everything in Growth
Custom CRM fitted to your sales process
Automated follow-up and reminders
Dashboards and reporting

For firms that want the entire funnel under one roof.

Every engagement is scoped and quoted on the consultation call.

Three moves to launch.

Consult

Forty-five minutes on your buyers, your offer, and what the site must do.
Design

A complete concept, like the seven above, presented on a live call.
Launch

Built, tested, and handed over with training and support.

FAQ

Questions worth asking.

Straight answers to what most owners ask before they start. Anything else, ask on the call.

Book a call

Why not just use a template or Squarespace?

A template makes you look like the other forty firms using it, and it can only do what its theme allows. We design from your brief, so the site says what your business actually does and is built to convert, not just to exist. For a serious business, looking generic is the expensive option.

What does a project cost?

There is no retail rate card, because a one-page refresh and a full funnel with a CRM are not the same job. We scope and quote each engagement on the call, against the three packages above, so you only pay for what your business actually needs.

How long until we launch?

A focused site (the Presence package) is typically a few weeks from consultation to launch. Engagements that add SEO, lead capture, and a custom CRM run longer because there is more to build and wire together. You get a real timeline on the call, not a guess.

How do I know it will actually bring in business?

Design is only half of it. We build in SEO and AEO so you get found on Google and cited in AI answers, lead capture and booking so visitors turn into calls, and analytics so you can see what is working. Growth and Platform clients get a monthly readout, not a black box.

What is AEO, and why does it matter?

AEO, answer engine optimization, is how your business gets cited when buyers ask AI assistants like ChatGPT, Perplexity, or Google's AI Overviews for a recommendation. We structure your site's schema, answers, and content so machines can quote you, because that is increasingly where the first impression happens.

Do I own the website?

Yes. You own the site, the content, and the domain. We host and maintain it for you, but there is no lock-in, and you can take it with you if you ever decide to leave.

We already have a site. Do we need a full rebuild?

Not always. We start with an audit. If the bones are good, we modernize what is there and keep the parts already earning your search ranking. If the site is holding you back, we rebuild. Either way, you hear the honest version first.

Do you work with my industry?

Almost certainly. The seven concepts on this page span hospitality, law, home services, real estate, automotive, construction, and med spa, and each was designed from its own brief. Your industry gets its own identity, not a recolored template.

Let’s build the one your clients remember.

Direct access to the senior desk. Confidentiality by default.